After media exposure, the second largest exposure from sponsorship comes at the event itself.  It is at the event that sponsors and rights holders have direct access to their core markets and have an opportunity to influence them.

This influence can come through a numbers of channels - hospitality, product testing, free samples etc.

S-COMM has devised a comprehensive and cost effective way of measuring the effectiveness of events and their sponsors.

GlobalQ® is a syndicated research format using a shared database.  This provides comparisons with other events and sponsors to enable the modelling of expected results.  As an extremely cost effective research tool, GlobalQ® makes it efficient to measure the impact of even the smallest sponsorship or event.