Many sponsorship campaigns rely on media exposure as a major component of their package.  Consequently, accurate and reliable measurement is paramount. 

Sponsors and rights holders need to be aware of the value derived from any media exposure.  They need to know if their branding is clear, effective and if it measures up to expected levels.  Share of voice is also an important measure for many sponsors operating in multi-sponsor environments. 

S-COMM measures both national and international television exposure by means of the technologically advanced Spindex® software system.  This process measures all available broadcasts with the greatest of accuracy and depth.  Additionally, we have an established database of information which enables our clients to cross-reference and benchmark their results.

We also measure press, radio and internet exposure to build a comprehensive picture of sponsorship exposure for our clients.